As summer draws to a close, we’re delighted to share the latest results from this year’s national destination marketing activity, which continues to perform strongly and raise the profile of the English Riviera.

Our Families and Couples campaigns have now generated over 34 million digital impressions and reached 10 million video views, ensuring millions of potential visitors have discovered our beautiful Bay this year.

This activity has helped drive significant traffic to the official destination website and supported businesses across the resort during the busy peak season. 

As we move into autumn, the focus shifts towards couples and shoulder season visits, showcasing the English Riviera as the perfect place for a short break or coastal escape. 

Looking further ahead, preparations for our 2026 national campaigns are already under way, ensuring we maintain strong visibility and continue building year-round demand for the destination.