Devon & Partners LVEP

Partners including the ERBID Company have joined forced to promote and manage the growth of Devon's local visitor economy.  Devon and partners have achieved a new Local Visitor Economy Partnership (LVEP) accreditation for the county.  The new LVEP is part of the national programme managed by Visit England.

The partnership is a voluntary coalition of organisations from across Devon, including the ERBID Company, Visit Devon, and Destination Plymouth, who have come together to create a more strategic and joined up approach to growing the visitor economy across the wider county, districts and unitaries.

The LVEP aims to provide leadership and influence, which means a stronger voice for the tourism industry at national, regional, and local level. The LVEP and its partners can drive policy change, unlock funding and make a strong case for the industry, the County, and its further development.  The main aspiration of the LVEP partners is to work more closely together on visitor economy development.

Devon has the third largest visitor economy in England. 
 

Vision

Our ambition is to grow Devon’s visitor economy by £300 million annually by 2030.
Achieving this requires strong partnership working and targeted investment. With the right level of public funding, we can accelerate delivery, boost productivity, and contribute to national priorities for sustainable development, climate action, and regional economic growth.

Core Objectives

• Grow Visitor Spend

Transition from a predominantly day-trip market to higher-value overnight stays, increasing visitor expenditure and supporting local businesses.

• Spread the Benefits

Promote the full breadth of Devon’s destinations, helping to balance visitor flows, strengthen local economies, and support sustainable travel.

• Create a Year-Round Economy

Develop a compelling, four-season visitor offer that reduces seasonality, sustains employment, and positions Devon as a vibrant destination throughout the year.

Key Visitor Economy Facts for Devon

• £2.3 billion annual visitor spend
• Supporting over 50,919 jobs (9% of total employment)
• 23.4 million staying visitor nights (international and domestic)
• 23.9 million day visits annually, generating £944 million in spend
• 4,876 tourism businesses supported
• 48,078 serviced accommodation beds

* SWTR Cambridge Model 2022 data

For more information please visit the Devon & Partners LVEP website here.