Economic Value of Tourism in the United Kingdom

Visit Britain/Visit England are a great resource for tourism research, providing expert insights into the inbound and domestic visitor landscape.  You can discover all these reports on their website here.

Visit Britain/Visit England Economic Value of Tourism in the United Kingdom, published January 2026

This latest research shows that tourism is worth £147 billion annually to the UK, about 5% of the national economy, when including both direct and supply chain impacts. 
Domestic tourism plays a vital role in supporting rural and coastal destinations — 84% of domestic overnight tourism spending is in destinations outside of London.
Download the full report here.