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Press & Media

The English Riviera continues to be a popular destination for both UK and Overseas journalists to visit and the English Riviera BID Company helps fund these visits to maximise publicity for the area.

The English Riviera BID Company is frequently interviewed on South West tourism matters and special tourism features on ITV Westcountry and BBC Spotlight.

Many celebrities have visited the Bay in recent years, making programmes that showcase the area, including Joanna Lumley and Alan Carr. Susan Calman has visited the area for several of her programmes - an episode of Grand Day Out was watched by 3 million people and resulted in an immediate uplift of 35% in traffic to the official English Riviera website englishriviera.co.uk. Lucy Worsley visited many English Riviera locations in her 3-part BBC series Agatha Christie: Lucy Worsley on the Mystery Queen.

The English Riviera features frequently in magazines, news articles and online. Here is a selection:

June 2024 - Feast Magazine: England's Seafood Feast Returns...
May 2024 - The Sun: Paignton the Town Pink
May 2024 - hellomagazine.com: I discovered the UK's hidden wellness hotspot - and it's not where you'd expect
May 2024 - Travel Daily Media: English Riviera’s spectacular Airshow returns in June 2024
May 2024 - Instagram influencer zoe.tehrani: Save this for your summer vacation!
May 2024 - DevonLive: Seaside town dubbed 'British Turkey' that tourists flock to
April 2024 - British Travel Journal: There's much to love about Babbacombe Bay, South Devon
April 2024 - DevonLive: 21 incredible reasons why Torbay is the best place to live
April 2024 - MyLondon: The 3 seaside towns dubbed 'English Riviera' with UK's best fish and chips and incredibly clean beaches
February 2024 - ITV.com: Traitors finalist 'Jazatha Christie' visits home town of Agatha Christie
January 2024 - The Metro: Stunning UK beach that rivals French Riviera is just a £26 train from London
December 2023 - mirror.co.uk: Inside one of UK's prettiest towns on 'English Riviera' with Agatha Christie connection
May 2023 - The Sun: SANDS PERFECT: Inside the beautiful seaside town with golden sands dubbed the 'English Riviera' - and it's just 3 hours from London

In January 2019, The 25 Boutique B&B in Torquay was named the ‘Best B&B in the World’ by TripAdvisor. This was the biggest ERBID PR story for 2019 and garnered a lot of media coverage, in print, on the radio and on TV.

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Advertising Campaigns

The ERBID undertakes numerous advertising campaigns throughout the year, aimed at different markets including international, national and regional markets.
Events

The ERBID is committed to helping support events in the Bay.
Social Media

The English Riviera BID Company is significantly increasing its investment in Digital Destination Marketing and to expand the ways we promote the area online to attract both staying and day visitors, with the focus on promoting the shoulder seasons.
English Riviera Website

The English Riviera visitor website is the ERBID Company's most important digital asset and currently attracts over one million visitors a year.