The English Riviera continues to be a popular destination for both UK and Overseas journalists to visit and the English Riviera BID Company helps fund these visits to maximise publicity for the area.
The English Riviera BID Company is frequently interviewed on South West tourism matters and special tourism features on ITV Westcountry and BBC Spotlight. Many celebrities have visited the Bay in recent years, making programmes that showcase the area, including Joanna Lumley, Susan Calman and Alan Carr.
In January 2019, The 25 Boutique B&B in Torquay was named the ‘Best B&B in the World’ by TripAdvisor. This was the biggest ERBID PR story for 2019 and garnered a lot of media coverage, in print, on the radio and on TV.
The ERBID undertakes numerous advertising campaigns throughout the year, aimed at different markets including international, national and regional markets.
The English Riviera BID Company is significantly increasing its investment in Digital Destination Marketing and to expand the ways we promote the area online to attract both staying and day visitors, with the focus on promoting the shoulder seasons.