You are here: Marketing the English Riviera > Advertising Campaigns

Advertising Campaigns

The ERBID undertakes numerous advertising campaigns throughout the year, aimed at different markets including international, national and regional markets. Working with expert media planners and buyers, we ensure that these campaigns are using the right media in the right places to maximise return on investment.

Digital Marketing Campaigns

Increasingly the ERBID Company is investing on behalf of Levy Payers in a number of carefully targeted (geographical and demographics) tactical Digital Marketing Campaigns to increase brand awareness, reach new audiences and encourage year-round visits. These Campaigns are managed by a professional media agency working with the ERBID Company. The Digital platforms that we use to promote the English Riviera is continually being reviewed and refreshed and currently includes: Google, Facebook, Instagram, TikTok, Twitter and YouTube. Regarding ‘call to action’ all Digital Campaigns promote the official consumer website: www.englishriviera.co.uk or an associated Landing Page to assist monitoring and evaluation.

Examples of ERBID Digital Marketing Campaigns include:

Reactivation Campaigns to maximise late bookings
Spring and Autumn and Shoulder Season Campaigns
‘Make a Weekend of It’ (English Riviera Air Show)
‘Walk this Bay’ (English Riviera Walking Festival)
Winter Campaign (Bay of Lights)

The ERBID

Advertising

Featured

International Advertising

Working in partnership with Meet Devon and VisitEngland, the ERBID Company continues to take part in carefully selected events to ensure that our profile is maintained internationally.
National Advertising

ERBID consultation with eligible Levy Payers has repeatedly highlighted the desire for continued National Advertising, with the majority of businesses recognising that no business alone can deliver this and we need to all invest strategically in promoting the English Riviera.
Regional Advertising

Levy Payers asked through the ERBID2 consultation for the ERBID Company to consider introducing Radio Advertising into the ERBID ‘Marketing Mix.’
Seasonal Campaigns

Extending the season is a key strategic objective of not only the ERBID but also the newly adopted English Riviera Destination Management Plan and Torbay Economic Strategy.