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Regional Advertising

Radio Advertising

Levy Payers asked through the ERBID2 consultation for the ERBID Company to consider introducing Radio Advertising into the ERBID ‘Marketing Mix.’ In response to this request Regional Advertising was tested with Heart Radio targeting particular the Bristol/Bath area with a new Radio Advert.

Great Western Railway (GWR)

The ERBID Company recognises the importance of rail travel and work with GWR specifically in encouraging rail travel to our major events including the Agatha Christie Festival.

Visit Devon and Devon Association of Tourism Attractions

The ERBID Company work closely with Visit Devon and the Devon Association of Tourism Attractions sharing costs to attend regional exhibitions and events including the Devon County Show.

Local Advertising

We work with local publications such as Torbay Weekly and English Riviera Magazine to publicise forthcoming events.

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The English Riviera

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International Advertising

Working in partnership with Meet Devon and VisitEngland, the ERBID Company continues to take part in carefully selected events to ensure that our profile is maintained internationally.
National Advertising

ERBID consultation with eligible Levy Payers has repeatedly highlighted the desire for continued National Advertising, with the majority of businesses recognising that no business alone can deliver this and we need to all invest strategically in promoting the English Riviera.
Seasonal Campaigns

Extending the season is a key strategic objective of not only the ERBID but also the newly adopted English Riviera Destination Management Plan and Torbay Economic Strategy.
Marketing the English Riviera

The main focus of the ERBID Company is to lead on and deliver, a wide range of professionally coordinated Destination Marketing activities on an annual basis, specifically targeting new year-round visitors to the resort.