You are here: ERBID 2: Current (2022-26) > ERBID 2 Exec Team Monthly Reports
From 2023 onwards, we are producing a monthly Marketing Report which includes updates and data on campaigns, website activity, the Visitor Information Centre, social media, photography and videography and ERBID communications to both consumers and businesses. Please click the link at the end of the monthly summary below to view the full monthly report.
A paid digital campaign was undertaken in October 2023 for the Bay of Lights. This campaign began on 16th October and will run until 31st December.
In October, the English Riviera brand was in front of potential visitors over 700,000 times through a variety of digital marketing activity. This led to 67,000 website users. And over 3,000 visitors were helped through the ERBID Company Visitor Information Centre.
To view the full October 2023 Marketing Report click here.
The three paid digital campaigns undertaken in August were continued into September.
In September, the top two most viewed pages on englishriviera.co.uk were 'Visit the English Riviera in 2023' and 'England's Seafood FEAST'.
To view the full September 2023 Marketing Report click here
In August 2023, the English Riviera brand was in front of potential visitors almost 4 million times through a variety of digital marketing activity. This led to 142,000 website users. Over 5,500 visitors were helped through the ERBID Company Visitor Information Centre.
Three paid digital campaigns were undertaken in August 2023: a general 'website boost' to increase web traffic whilst people are actively planning summer holidays, England's Seafood FEAST, and the third campaign was for the English Riviera Autumn Walking Festival.
To view the full August 2023 Marketing Report click here
In July 2023, the English Riviera brand was in front of potential visitors almost 4.5 million times through a variety of digital marketing activity. This led to 135,000 website users and over 5,000 visitors were helped through the ERBID Company Visitor Information Centre. In July, the website englishriviera.co.uk averaged around 5000-6000 users per day, which is 2.28% up on July 2022.
Five digital paid campaigns were undertaken in July 2023 including one to increase awareness of the English Riviera with couples in the shoulder season, a ‘last minute deals’ campaign and a ‘website boost’ campaign to increase web traffic whilst people are actively planning summer holidays. Other campaigns were to promote the English Riviera Autumn Walking Festival, and England’s Seafood FEAST.
To view the full July 2023 Marketing Report click here
ERBID's new digital campaign ‘Ready for.... Last Minute Holidays' is set to run from mid June to mid July, as a final push to capture those last minute summer bookings. The late booking pattern continues with visitors booking later and later.
The campaign will drive users to a new and improved Special Offers landing page on the official English Riviera website.
View some campaign images below:
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In June 2023, the English Riviera brand was in front of potential visitors almost 5 million times through a variety of digital marketing activity. This led to almost 125,000 website users. And almost 4,000 visitors were helped through the ERBID Company Visitor Information Centre.
To view the full June 2023 Marketing Report click here
May was a very busy month including three Bank Holidays, a Coronation, Pirate Festival (ERBID are a sponsor) Spring English Riviera Walking Festival and a very successful Attractions Showcase event working in partnership with English Riviera Attractions.
ERBID work remained focused on maximising the availability of high quality inspiring imagery, arranging additional photography and videography during periods of good weather and ‘pushing this out’ on our Social Channels and website. There are now over 2,500 additional licensed images available via the Crowdriff UGC platform for the company to use to promote the resort.
To complement this work and to attract additional staying visitors after a slow start to the year the ERBID made the decision to invest further in a dedicated Digital Couples Campaign, noting the later booking trend and shorter durations and keenness to secure best value. This will run up to the main summer school holidays.
Strategically, the ERBID have supported the government’s consultation to argue the case for the need for a national compulsory register for all commercial accommodation to level the playing field and been in contact with our local MP and DCMS regarding this to present our views.
To view the full May 2023 Marketing Report click here
April was a very busy month for the Company working with our promotional agencies on the last big push promoting the first Spring Walking Festival and planning a new early summer short breaks couples Marketing Campaign to complement the national summer families campaign.
Ongoing discussions held regarding the Agatha Christie Festival programme, Seafood FEAST and Bay of Lights.
In addition plans started in earnest working on the new collaborative Riviera Connect EXPO event with the Torbay Business Forum to take place on the 3rd October.
The new South West DATA Hub project working with the Great South West Tourism Partnership commenced with Levy partners invited to take part. This will provide a rich data source going forwards.
Stagecoach have confirmed sponsorship of the VIC as really value the service we offer and many new marketing initiatives are being discussed.
To view the full April 2023 Marketing Report click here
March saw a number of exciting projects being undertaken by the ERBID Company to promote the area:
February saw a number of different projects taking place including:
To view the full February 2023 Marketing Report click here.
To view the English Riviera Summer National Campaign posters click below:
Landscape poster
Portrait poster
Reflecting continued global economic concerns and in particular the unprecedented increase in domestic and business energy costs forward holiday accommodation bookings have been very sluggish across the country and across the English Riviera, with year on year differences being up to 60% down in some instances which is worrying. In response to the delays in forward booking the ERBID Company have delayed their £85k poster and digital national advertising campaign ‘Ready for the Riviera’ to start at the end of February focusing on our core family market areas in the Midlands and South Wales.
To view the full January 2023 Marketing Report click here.
Year-round English Riviera destination marketing
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The official tourism website for the English Riviera
This Official Tourism Website is managed by the English Riviera BID Company Ltd.
Company number 10237792
Registered address 5 Vaughan Parade, Torquay, Devon, England, TQ2 5JG.
Telephone 01803 211211 enquiries@englishrivierabid.co.uk
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