2026 Destination Marketing Activities

On this page we summarise our key 2026 Destination Marketing activities.  Destination Marketing projects are delivered in partnership with professional agencies and specialist contractors in order to secure best value and fast turnaround when required.

Paid digital campaigns - you can take a look at our live Meta campaigns by visiting the free to access Meta Ad Library here.  In addition, a year-round 'Always On' campaign runs on Google Search and Display.

The English Riviera features frequently in magazines, news articles and online. A selection of free to view online articles are included over on our Press & Media page here.

February 2026

Our ERBID national destination marketing campaign for 2026 officially launched on 16th February, with the first wave of family-focused TV and digital advertising.  This first campaign is aimed at families with young children in the Midlands. 

As in 2025, we are delivering a multi-channel approach.  Activity includes TV, Google, Microsoft, Meta and programmatic advertising.  For 2026, we are also introducing campaigns on YouTube and TikTok, allowing us to broaden our reach and engage audiences in new and effective ways.

TV advertising will continue to use the video assets developed last year, reinforcing our brand awareness (you can view the videos on YouTube here).  The adverts will feature on ITVX for both families and couples, and on ITV1 for the couples campaign.  This places the English Riviera alongside popular programming such as Good Morning Britain, This Morning and Loose Women.  We anticipate that this strategy will deliver more than 6.5 million TV impressions, significantly boosting awareness of the destination at a national level.

*Part of the budget for these campaigns has been made possible by South West Water Recovery Marketing funding, following the impact of negative Cryptosporidium reporting.

January 2026

The ERBID team has been working closely with our marketing partners, Chalk & Ward, to finalise plans for our 2026 TV and digital campaigns.  Building on the successful structure of last year's work, family-focused campaigns will run from mid-February, followed by a spotlight on couples aged 50+ from mid-March.  Our campaigns will also highlight key English Riviera events, including the Walking Festival and SUP World Cup, while continuing to showcase our exceptional destination and encourage overnight stays.

Press release: Enjoy All-Weather Family Adventure this February Half-Term in the English Riviera
Press release (ongoing from late 2025): 2026 - The Year to Visit the English Riviera