You are here: ERBID 2: Current (2022-26) > ERBID 2 Destination Marketing Activities > 2024 Destination Marketing Activities
Here we summarise our key 2024 Destination Marketing activities. Destination Marketing projects are delivered in partnership with professional agencies and specialist contractors in order to secure best value and fast turnaround when required.
From 2023 onwards, we have been producing a monthly Marketing Report which includes updates and data on campaigns, website activity, the Visitor Information Centre, social media, photography and videography and ERBID communications to both consumers and businesses. Please click the link at the end of the monthly summary below to view the full monthly report.
Three paid digital campaigns were undertaken in March 2024:
1) Always On campaign(12th January -31st December). The ads are being run on Google Search and Google Display. The ads lead to the dedicated landing page Visit the English Riviera in 2024.The total results for the month below.
2) English Riviera Walking Festival campaign(1st March -3rd May). An additional £2k Lead Generation campaign was launched from 21st March, split evenly with the aims to gain more Facebook Followers and Email Addresses.These ads are solely Facebook.
3) Family Summer Campaign(11th March -15th July). These ads are being run on Meta and Google Performance Max.
To view the full March 2024 Marketing Report click here.
In February 2024, the English Riviera brand was in front of potential visitors almost 1.4 million times through a variety of digital marketing activity. This led to over 57,000 website users. And over 1,300 visitors helped through the ERBID Company Visitor Information Centre.
Two paid digital campaigns were undertaken in February 2024:
'Always On' - to boost website traffic to those interested in the English Riviera
'English Riviera Walking Festival' - to increase event bookings, and raise awareness of walking on the English Riviera.
To view the full February 2024 Marketing Report click here.
Our focus in January has been to finalise the 2024 ERBID Marketing Strategy. A new national Google Search and Display Digital Marketing Campaign was launched in the New Year and has an immediate positive impact on driving visits to the English Riviera website. Meetings were held with our two Advertising Agencies (RH Advertising and Bigwave) to brief in all the planned Digital Marketing Campaigns for 2024 including:
● Summer Family Digital Marketing Campaign - targeting Birmingham
● Walking Festival Digital Marketing Campaign - targeting up to Bristol and Home Counties
● Air Show Digital Marketing Campaign - targeting within 3 hours drive
● New Cultural Explorers/Young Actives Out of Home Roadside Campaign - targeting Bristol
● New On the Water Digital Marketing Campaign - raising the profile of SUP
● New Relax/Wellness Digital Marketing Campaign
To view the full January 2024 Marketing Report click here.
Year-round English Riviera destination marketing
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The official tourism website for the English Riviera
This Official Tourism Website is managed by the English Riviera BID Company Ltd.
Company number 10237792
Registered address 5 Vaughan Parade, Torquay, Devon, England, TQ2 5JG.
Telephone 01803 211211 enquiries@englishrivierabid.co.uk
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